We’re taught from a young age to avoid errors and failure at all costs, yet as any successful creator or entrepreneur will attest, breakthroughs don’t happen without them.
So we have to be willing (and able) to think differently. Instead of trying to develop elaborate plans or perfect ideas, we need to make small, affordable bets in order to learn quickly, build momentum and networks, and expand our abilities and resources in order to discover unique ideas and opportunities.
Consider how Twitter came about. It didn’t happen overnight. Jack Dorsey had been, in his words, “obsessed” by how people moved, interacted, and communicated since the early 1990s. So, he learned basic computer programming, created maps with dots on them, and used information from Manhattan dispatch systems to track the movement of bike messengers, taxis, police, firefighters, and couriers. It was a start.
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